Adidas is Bigger Than Yeezy?

The fashion industry is a constantly evolving landscape, with new trends and brands emerging every year. Two brands that have captured the attention of fashion enthusiasts in recent years are Adidas and Yeezy.

These brands have become synonymous with quality, style, and innovation, and have amassed a legion of loyal fans around the world. But what sets these brands apart?

What’s the difference between the best of the best? Which has the best product range, price, availability, marketing, sustainability, innovation, and brand reputation?

Let’s take a look at the pros and cons of Adidas vs Yeezy footwear.


Related: Adidas vs New Balance- Which Is More Comfortable?


Brand History

One of the most significant differences between Adidas and Yeezy is their history. Adidas is a well-established brand that has been around for nearly a century. In the year 2024, Adidas will be celebrating its 100th year of being in existence. 

The company was founded in 1924 in Germany by Adi Dassler, who began producing shoes for athletes. Over the years, Adidas has expanded its product range to include apparel and accessories across various categories such as running, training, soccer, basketball, and lifestyle. Adidas has also collaborated with several notable celebrities and designers, including Beyonce, Kanye West, and Stella McCartney.

Yeezy, on the other hand, is a much newer brand that was launched in 2015 by the rap artist and fashion designer Kanye West. Its primary focus is on footwear, and the brand has released several popular shoe models, including the Yeezy Boost 350 and Yeezy Boost 700. 

Despite being a relatively new brand, Yeezy has gained a significant following in the fashion industry and has collaborated with brands like Louis Vuitton and GAP.

Adidas vs Yeezy- Product Range

Adidas has an extensive product line and caters to all types of customers, including professional athletes and fitness enthusiasts. It offers footwear, apparel, and accessories in different categories including running, training, soccer, basketball, and lifestyle.

Yeezy primarily focuses on footwear, and the brand has released several popular shoe models over the years. While Yeezy has experimented with apparel and accessories, footwear remains the brand’s main focus.

Design Aesthetics

Both Adidas and Yeezy are known for their unique and innovative design aesthetics. Adidas has a classic and sporty style that has remained popular over the years. The brand’s iconic three-stripe logo is recognized worldwide, and many of its shoe models, such as the Superstar and Stan Smith, have become fashion staples.

In contrast, Yeezy’s designs tend to be more experimental and fashion-forward. The brand’s shoe models often feature unique shapes and colors, and they have a distinctly futuristic feel. Yeezy’s design aesthetics have been influenced by Kanye West’s love for fashion and his desire to push the boundaries of traditional sneaker design.

Brand Influence

Both Adidas and Yeezy have collaborated with other brands and designers in the past. Collaborations are a great way for brands to reach new audiences and create unique products that stand out in the market.

Adidas has collaborated with several notable designers and celebrities over the years. Some of the brand’s most popular collaborations include partnerships with Beyonce, Kanye West, and Stella McCartney. Adidas has also collaborated with other brands like Parley for the Oceans, a company that creates products from recycled ocean plastic.

Yeezy has also collaborated with several brands in the past, including Louis Vuitton and GAP. However, Yeezy’s most significant collaboration is with Adidas. The partnership between Kanye West and Adidas has been very successful, and it has resulted in some of the most popular shoe models in recent years, such as the Yeezy Boost 350 and 700.

Even though Yeezy is strictly a fashion brand we cannot overlook the impact Adidas has on the sports industry. Being the official sponsor of Sports stars and legends likes, Aaron Rodgers, late Kobe Bryant, and Lionel Messi gives the brand an edge in the world of sports lovers. The sports industry has a massive influence on the fashion world.

For context, the 2022 world cup final was viewed by 1.5 billion people worldwide, and they all witnessed the Adidas star, Lionel Messi lift the trophy, associating Adidas with the world cup championship.

Adidas vs Yeezy- Price Range

Adidas offers products at various price points, ranging from affordable to high-end. The brand’s products are generally priced competitively and offer good value for money.

Adidas’s price range varies depending on the category of the product, with running and soccer products typically being more expensive than lifestyle products.

In contrast, Yeezy’s products tend to be more expensive than Adidas’s products. This is partly because Yeezy’s product range is more limited, with a focus on high-end footwear. Yeezy’s prices can vary depending on the shoe model and design, with some shoes being priced at thousands of dollars.

Availability

Adidas products are widely available, with the brand’s products being sold in many retail stores and online. Adidas also has an e-commerce platform, making it easy for customers to purchase products directly from the brand.

Yeezy’s availability is more limited than Adidas’s availability. Yeezy products are primarily sold through select retail partners and on the Yeezy website. Yeezy’s limited availability is partly intentional, as it creates a sense of exclusivity around the brand and its products.

Adidas vs YeezySustainability

Adidas has made sustainability a key focus of its brand strategy, to become carbon neutral by 2050. The brand has also introduced several sustainable initiatives, such as using recycled materials in its products and partnering with organizations to reduce plastic waste in the ocean.

Yeezy has also shown a commitment to sustainability, with the brand releasing several eco-friendly products over the years. Yeezy has also collaborated with Parley for the Oceans, a company that creates products from recycled ocean plastic.


Related: Top 10 Ethical and Sustainable Alternatives to Shein


Innovation

Adidas has a reputation for innovation, with the brand introducing several new technologies and features in its products over the years. Some of Adidas’s most innovative products include the Boost technology, which provides a high level of energy return, and the Futurecraft Loop, a shoe made from fully recyclable materials.

Yeezy is also known for its innovative designs, with the brand introducing several unique features in its shoe models. The Yeezy Boost 350, for example, features a prime-knit upper and a full-length Boost midsole, providing a high level of comfort and support.

Conclusion

Both Adidas and Yeezy offer unique and compelling products that have shaped the fashion industry in recent years. But they both have their pros and cons.

If you’re looking for affordable and mid-range products with a focus on quality and performance, Adidas is the better choice. But if you’re looking for high-end, exclusive footwear with a focus on design and innovation, Yeezy is the better choice.


Read Next: Adidas vs Nike – Who Has Better Running Shoes?


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