ahrefs vs semrush

Ahrefs vs SEMRush: Which is the Best SEO Tool?

Having faultless keywords with enhanced content and ultimately better rankings online do not come due to speculations. It comes with having the right kind of tool at hand. Ahrefs vs SEMRush are such kinds of tools that help get that kind of results.

You are probably trying to be prudent with financial resources by not trying out which of the tools works best! This article will make the comparison, which you can refer to as Ahrefs vs SEMrush head-to-head comparison.

The emphasis of this comparison will be on Aherfs and SEMrush keyword research, backlink analysis, pricing, and features. Before proceeding, what do you know about Ahrefs and SEMrush?

About Ahrefs and SEMrush

For an all in one SEO tool, you have to turn to Ahrefs. Ahrefs founder is Dmitry Gerasimenko, a Russian and launched out in 2011 with its headquarters in Singapore. It is very popular as a tool useful for both SEO analysis and backlinks.

With a user base of over 6 million, SEMrush is a famous company founded in 2008 by Oleg Shchegolev and Dmitry Melnikov. SEMrush popularity is due to its SEO tools. With SEMrush, you can enhance your website aimed at search engines.

READ MORE: Ubersuggest vs SEMRush: Which Should You Use?

Ahrefs vs SEMRush Comparison

Keyword Research

The purpose of using keyword research is to determine the number of people searching for a specific keyword and tell you how easy or hard it is for your content to rank for a particular keyword. It also searches for those using that specific keyword to rank and recommends other keywords that might prove useful to you.

Moving forward, what Ahrefs does to show how hard it is to rank is to give a score out of a hundred (100). The higher the score, the harder the ranking of the keyword. This score comes in whole numbers. With the Keyword List feature in Ahrefs, you can generate and keep lists of keywords.

ahrefs vs semrush

On the other hand, SEMrush way of showing you how hard it is for your keyword to rank is through a percentage score. An increase in the percentage indicates more difficulty for that keyword to rank. The use of a decimal number in SEMrush for showing how hard it is to rank indicates you have more information at hand. SEMrush has a unique feature, Keyword Manager that helps you generate and keep lists of keywords.

Backlinks Analysis

When you want to know the accomplishment of a site in search results: that is the backlinks function. Backlinks are links originating from a website to a certain page or location on another website.

The most extensive index of live backlinks is none other than Ahrefs. Backlinks are Ahrefs major strength as this feature gets improving continually. Its superior accuracy and user interface is also a strong one for Ahrefs.

Regarding backlink analysis for SEMRush, this was a one-time major weakness for them, but it improved enormously. You can scrutinize your competitor backlink and recognize possibly damaging links in your profile using SEMrush’s wide-ranging backlinks.


In furtherance of the Ahrefs vs SEMRush comparison is the pricing structure.

For Ahrefs pricing structure, you will get:

  • Trial: this is available for standard and advanced plans only and goes for $7 for seven days.
  • Lite: this goes for $99 monthly
  • Standard: you have to pay $179 per month for this
  • Advanced: you will get this at $399/month
  • Agency: the fee for this is $999 monthly

While for SEMrush pricing plan, you will get:

  • Trial: it is free for 7 days.
  • Pro: it goes for $119.95 per month.
  • Guru: you will have to pay $229.95 for this
  • Business: it is at $499.95 per month
  • Custom: you will need to contact them for a flexible custom plan.

Paying upfront for Ahrefs grants you access to two free months while you will get a 16% discount paying upfront with SEMrush.


An itemized list of Ahrefs’ top features are:

  • Keyword Research Tools
  • Keyword Rank Tracking
  • Localization
  • Mobile keywords
  • Auditing
  • Competitor Analysis
  • Dashboard
  • Link Management

While SEMRush’s top features are:

  • Keyword Research Tools
  • Keyword Rank Tracking
  • Localization
  • Mobile Keywords
  • Auditing
  • Competitor Analysis
  • DashBoard
  • Link Management
  • Content Management
  • Google Analytics Integration

Which Tool Should I use?

Making a fair verdict of the SEO tool to go for after the Ahrefs vs SEMrush comparison boils down to your need. If keyword research lies high in your priority list, you can go for SEMrush, but if backlinks analysis is what you need, then it is good to go for Ahrefs. The choice is yours to take as “The ball is in your court.”

Let us know what your experience with any or both of the tools is like. We’re waiting in the comments section.

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