ASOS vs Missguided

ASOS vs Missguided – Choosing A Fashion Plug

ASOS and Missguided are two popular fashion brands that have gained significant attention in the online retail space. Both brands offer a variety of trendy fashionable items targeting young people. This article will provide an overview of these two brands, including their differences based on pricing, product categories, customer service, and more.

Overview of ASOS and Missguided

AsSeenOnScree (ASOS) is an online fashion and beauty products retailer founded in 2000. The brand is renowned for offering various styles and sizes, making it a go-to if you’re fashion-conscious.


Missguided, on the other hand, is a UK-based online fashion brand established in 2009. It is committed to offering a seamless online shopping experience that matches your fashion goals.


ASOS vs Missguided: Which is Better?


Missguided offers affordable clothes and accessories, but ASOS is cheaper. So if you want to buy fashionable items at reasonable prices without compromising quality, ASOS is your best bet.

Products quality

ASOS only sells authentic fashion items, procuring them directly from their respective manufacturers and brands. If you’re dissatisfied with any item in your order, you will get a full refund when you return them.

As Missguided offers affordable clothes and accessories, it boils down to the quality you’d get. Hence, ASOS is a better option when it comes to quality.

Product category

ASOS offers a diverse selection of fashion products for men, women, and kids. On the contrary, Missguided only sells fashionable items for ladies, from dresses and plus-size clothing to swimwear and shoes.

Shipping and delivery

ASOS takes two business days to deliver orders placed before the cut-off in your state. If you order from ASOS by 3 PM EST on a Thursday, they can deliver on a Saturday, depending on where you live.

Unlike ASOS, Missguided offers more delivery options. You can choose between these delivery options:

  • Standard Delivery – 3 to 7 days
  • Express Delivery – 48 hours
  • Next Day Delivery

Returns policy

Items bought from ASOS are returnable if they’re still in their original condition. You won’t pay return shipping fees, subject to the rules about fair use.

Missguided also accepts returns, provided you can provide evidence of purchase. However, Missguided cannot exchange goods purchased online.

Related: Which Is Better: Missguided vs Prettylittlething?

Refund policy

If you return the item(s) ordered from ASOS within 28 days of receiving its delivery, ASOS will issue you a full refund. You’ll receive the money in your original payment method within 14 days.

Misguided also gives refunds for returns. After returning the products, you will receive a confirmation email in at most one week, but it may occasionally take longer.

Customer service

ASOS distinguishes itself from other fashion retailers because it emphasizes customer experience and sustainability. It is well-known for its top-notch customer service, allowing you to address issues and concerns promptly.

Misguided also offers several ways to reach its customer support at your convenience. However, it may take a little while to reach them.

Related: Asos vs Shein- Which Store Has Better Clothing?

Pros and Cons of ASOS vs Missguided


  • Wide range of products for both genders, including kids
  • Reliable customer service
  • Extensive size options


  • Refunds are time-consuming
  • Specific items are costly

Missguided Pros

  • The refund process is swift
  • Budget-friendly options
  • More trendy designs


  • Limited listings compared to ASOS
  • Mixed customer service reviews
  • Its items are only for women.


Missguided and ASOS are both great online shopping platforms for fashion products. ASOS does not only offer fashionable items of diverse brands and styles but is also budget-friendly. Other reasons to choose ASOS are its reliable customer service and swift delivery times.

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