Boohoo vs ASOS

Is Boohoo Similar To ASOS? – Boohoo vs ASOS

ASOS and Boohoo are two renowned fast fashion giants offering affordable, trendy, and high-quality fashion products. They focus on clothing and accessories for young adults, with varieties of collections available for online sales and worldwide delivery.

But the question is, what makes ASOS different from Boohoo? And how are they similar to each other? Read on to find out!

Overview of ASOS vs Boohoo

Founded in 2000 in Bristol, UK, ASOS offers a vast collection of women’s and men’s fashion products, from tops, dresses, shoes, swimwear, and jewelry to other accessories. It launched its first own-label women’s wear in 2004.

ASOS vѕ Boohoo

Boohoo, on the other hand, is a UK-based online fashion retailer aimed at the Generation Z. It was founded in 2006. Boohoo is Pretty Little Thing’s sister company, growing rapidly by acquiring other brands, including Dorothy Perkins, Burton, and Wallis.

Boohoo’s website lists over 36,000 products of its brand only. These include trendy tops, casual dresses, blouses, denim, footwear, and more. You can even shop by body figure on its website: Petite, Tall, and Maternity.

Boohoo product categories

ASOS and Boohoo are UK-based online fashion retailers that sell primarily for ages ranging from 16 to 30 years. Both companies trade on the Alternative Investment Market (AIM) in London.

While Boohoo only sells its branded clothing and footwear, ASOS sells its branded fashion products alongside products from over 850 brands, including Ralph Lauren and Lacoste. ASOS offers international shipping to 196 countries through its fulfillment centers in the UK, US, and Europe.

Related: ASOS vs Shein- Which Store Has Better Clothing?

Pros and Cons of ASOS vs Boohoo


Boohoo’s clothing, footwear, and accessories are more affordable than ASOS sells similar products. While you can buy a top as low as $1.60 from Boohoo, the average price of a piece of cloth on ASOS’s website is $7.50. That proves that ASOS products are significantly expensive compared to Boohoo.

ASOS Pricing

Here’s a list of some of ASOS’ product categories, with their price range:

ASOS Product CategoriesPrices
Clothing$7.50 -$420
Shoes$11- $360
Activewear$45 – 580
Accessories$3 – $410
Cosmetics$5 – $260
Bags and wallets$10 – $335

Boohoo Pricing

The table below shows the pricing of various Boohoo product categories:

Boohoo productsPrice range
Coats & jackets$4 – $80
Plus-size clothing$1.60 – $80
Dresses$2 – $112
Tops$1.60 – $48
Shoes$3 -$56
Beauty products$2 – $220
Skincare products$0.80 – $120

Design and style

ASOS is a go-to destination if you are in your 20s. It constantly surveys the market to know its current needs in order to enhance shopping experience. Whether you are petite, tall, or plus size, you can be sure ASOS has your fashion needs without leaving you out.

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Boohoo releases more than 500 new fashion products weekly, so you can always get the latest styles and trends. They make trendy fashion accessible, allowing you to upgrade your wardrobe with what is in vogue. Boohoo also offers a wide range of beauty products, from eye shadows to cute blushers and contours ideal for all events.


ASOS has a track record for providing quality fashion products directly from brands. However, the quality of clothes on ASOS varies depending on the price and brand. Generally speaking, most of ASOS’ products are durable.

Boohoo also offers good quality for the majority of its products. Bear in mind that cheaper clothes will probably be made of low-quality fabric but could be ideal for a night out or just a few washes.


ASOS and Boohoo are both recommendable, but you might have to choose only one for your fashion needs. If you are budget-conscious with less concern for the quality you get, you should go for Boohoo.

However, ASOS could be your best bet if you seek a one-stop shop for fashion items of different brands. Happy shopping!

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