Boohoo vs Shein- Who’s the Ultimate Fashion Retailer?

Ultra-fast fashion has become the preferred shopping option for millennials and Gen Z. Young people can now update their outfits with a few clicks and at incredibly low prices.

Even the best fashionistas are finding it challenging to keep up with the latest fashion trends. Fast fashion brands like Boohoo and Shein help you find trendy outfits at affordable prices.

Let’s dive deeply into Boohoo and Shein- their pros, cons, and pricing to help you choose the best brand to shop with.

Let’s go!

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Facts About Shein vs Boohoo

If you’ve been wondering whether Boohoo and Shein are the same company, the answer is no. Shein and Boohoo are not the same company.

Let’s look at how both companies started and grew into fashion retail giants:


Chris Xu founded SHEINSIDE in 2008 in Nanjing, China. It was offering trendy fashion items at ridiculously low prices, so it’s no surprise that it quickly gained online popularity and became a top fast-fashion retail company.

It rebranded and changed its name to Shein in 2015 after the brand went global. Although initially focused on women’s fashion, Shein has expanded to include children’s wear, men’s fashion, accessories, home decor, and beauty products.

Since its inception, Shein has been the most talked about fashion brand on social media. In 2020, Shein was the most talked-about brand on TikTok and Youtube, and the 4th most talked-about brand on Instagram.

What’s Boohoo?

The Boohoo Group Plc is a UK-based business that focuses on online fashion retail. It was founded in 2006, with a target demographic of people aged 16 to 30.

Boohoo, like Shein, expanded quickly and acquired other fashion retail companies. It’s the parent company of PrettyLittleThing, a trendy UK-based women’s fashion retailer.

Unlike most fashion retailers, Boohoo manufactures its own products and has an impressive catalog of over 36, 000 unique items.

Boohoo vs Shein – Fashion Collection

Shein’s catalog features hundreds of trendy tops,  beautiful dresses, jaw-dropping bathing suits, cute jeans, and durable outerwear for as little as $20.

Boohoo also has wide product categories including date dresses and tops, denim, casual, classy bodysuits, footwear, accessories, and more.

Is Boohoo Cheaper Than Shein?

Items on range from as low as $1 to as high as $150. Boohoo and Shein’s pricing are almost the same. 

Product CategoryShein Price rangeBoohoo Price range
Trendy tops $3 – $104.9$2 – $112
Chic dresses$2.40 – $133$1.60 – $48
Loungewear and lingerie$1 -$79.99$4-$300
Accessories (shoes and bags)$0.75 -$89.99$3 -$56
New trends$8-$120$5-$150
Activewear $1- $166$3-$100

Shein vs Boohoo- Which Is Better?

Everyone wants to get their money’s worth when buying a product. Let’s compare these brands based on important factors like style, durability, and quick and efficient service.

Style and Design

Shein focuses on providing trendy outfits that keep teens and young women in tune with fashion trends without breaking the bank. The ideology is based on its mantra, “everyone can enjoy the beauty of fashion”. 

Boohoo believes that “Style never sleeps.” The brand is always reinventing and coming out with new styles and designs, churning out up to 500 unique designs every week! 

Now, who can beat that?

Aside from categorizing products by type, Boohoo and Shein allow you to shop by event or even mood. Their catalog has something for every occasion and mood.

So, if you’re looking to improve your skincare routine on a budget, Boohoo and Shein are excellent places to start.


Now, the big question, Quality. 

It’s one thing to buy cheap items; it’s another to get your money’s worth. Quality and cost are frequently directly proportional to each other, which means that as one rises, the other rises as well, and vice versa.

To keep costs to a minimum, Shein manufactures all of its clothing in less expensive overseas processing plants. This lowers production costs and, as a result, sales prices.

However, you should not expect high-quality products from Shein. They’re cheap for a reason, but that doesn’t mean they’re all total rip-offs. 

You still can get durable clothing and accessories from Shein, even though most of its products lose their shape or color after a few washes and wears. So, always read reviews to learn about other buyers’ opinions and experiences with the item.

Boohoo Product Quality

Boohoo has remarkably managed to bridge the gap between quality attires and affordability. It’s one of its biggest strengths. Most of the items listed on its website are of top quality. 

However, there are products in the lower price brackets that are not of the best quality either. This is understandable- you get what you pay for. If you want better, you’ll have to scale up. 

The very cheap items are mostly of poor quality; they’re fine for one-time wear, not regular outfits.


Now, we’ve looked closely at two of the top online fashion retailer brands in the world and accessed their pros and cons, prices, and ideal customers, as well as their sense of style and durability of their products.

Their price ranges are very similar; Shein is still slightly less expensive, but Boohoo has better quality items. So, if you want to buy cheap clothes without compromising quality, try Boohoo.

Cheers to rocking more fashionable outfits and slaying without breaking the bank🥂

Read Next: Shein vs PrettyLittleThing- Which Is Better?

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