Konga vs Jumia: Which E-commerce Store Is the Best?

The two biggest online marketplaces in Nigeria are without a doubt Konga and Jumia, both of which began in 2012 and on which many online shops are offering their products.

Konga and Jumia are online markets because they serve as vendor services that link sellers and customers.

However, the majority of online merchants and sellers, particularly newcomers, inquire about the efficiency of Konga or Jumia as a marketplace.

What is Konga?

Konga is a Nigerian online store that provides first-party direct sales services across a lot of industries, including clothing and electrical goods. It also covers children’s products, books, and household items.

It sells products for medical services, hygiene products, smartphones, tablets, and laptops. Additionally, the business offers delivery services (KXPRESS) that ensure the quick distribution and delivery of parcels to clients.

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What Is Jumia?

Jumia is an online store that sells clothes, gadgets, and other items throughout Africa.

The business offers delivery service as well. It makes the delivery and distribution of goods from vendors to buyers possible.

Is Jumia cheaper than Konga?

Jumia offers more discounts than Konga. For example, Jumia gives free shipping on orders above N5,000, while Konga offers it on orders over $50.

Here’s the catch, although Jumia has lower prices, they only provide a small selection of free goods. Jumia doesn’t sell as many things as Konga, they also don’t have nearly as many best sellers or highly rated products as Konga.

Konga is more affordable than Jumia in other aspects. For instance, Konga is the best option if you want to pay with cash on delivery (COD) for an electrical device like a phone or tablet because their COD is less expensive than Jumia’s.

Also, Konga has a better average customer rating than Jumia; customers gain more value when shopping with Koga. Jumia receives a 4 out of 5-star aggregate from people, while Konga gets a 4.6 out of 5-star rate.

As a result, we can say that Konga typically offers customers better value for their money than Jumia.

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Return Policy: Konga vs Jumia

Both Konga and Jumia include a return policy that safeguards the sellers and protects customers from being exploited.

Konga‘s Return Policy

For purchases that are eligible for a return, Konga gives customers a 7-day deadline. To safeguard the vendors, Konga does not allow returning of certain products:

  1. Products that fall within the personal care, healthcare, and beauty category.
  2. Jewelleries, undergarments, bed linens, lingerie, stockings, CDs, and books.
  3. A product that does not have or has had its serial UPC numbers tampered with (UPC).
  4. Goods that have been opened without permission by unauthorized persons or products that have been changed from their prior configuration.
  5. Perishable products cannot be returned unless a justifiable explanation is given at the time of delivery and the dispatcher verifies it.

Jumia‘s Return Policy

Customers can return a product to Jumia for any of the following reasons within 7 days of purchase:

  1. The item is faulty.
  2. The client changes their mind.
  3. The ordered item is not the one that was delivered.
  4. Fake products.

Jumia also makes sure returned merchandise is in its original packaging and has all seals, labels, and extras still attached.

Konga vs Jumia: Fulfilling Orders and Warehousing

Sellers use Fulfillment by Konga (FBK) to store their products at the Konga warehouse while Jumia customers use Jumia Express. After receiving an order, both businesses immediately begin packing and delivering from their warehouse.

Here are the differences between how Fulfillment by Konga and Jumia Express Operate:


The first three months of the warehousing service are free at Konga. 

However, merchants will only be charged once an item has been delivered, and payment will be based on the size of the item being warehoused.

Retailers receive ₦157.50 for 0 to 10 kg; ₦525 for 11 to 25 kg; and ₦840 for more than 25kg.

Shipping costs are paid for by the customer. But, if the vendor provides free shipping, they are responsible for paying the fee. 


Sellers that use Jumia’s storage services are billed each month for each item housed. Sellers are expected to make payments of ₦3 for small objects, ₦8 for moderate size items, and ₦14 for bigger items.

Vendors on Jumia are charged for each item sold. Depending on the type of product, the prices range from ₦100 to ₦900.

Jumia charges retailers for every item delivered. It costs ₦300 in the small size category. Each delivered item in the medium size range costs ₦600. Also, every product supplied in the large size category costs ₦900, compared to ₦100 in the fashion industry.

FAQs about Konga vs Jumia

Is Konga bigger than Jumia?

In terms of worldwide online interaction, Jumia is ranked 4,668 while Konga is 21,077. Jumia received 9.87 million unique users on its website in March 2021.

What is the difference between Konga and Jumia?

When it comes to technology, logistics, and storage, Jumia primarily prefers to outsource, whereas Konga prefers to develop its resources locally before branching out into other African nations.

How does Konga Pay on delivery work?

If you chose to pay on delivery (POD), you must only do so once your item has been delivered. If you are requested to pay before getting a POD order, get in touch with Konga’s support.

Best Selling Online Store


Compared to Jumia, the Konga store features more top-rated and best-selling products. With more than a million things to pick from, it also offers a wide variety of goods.


Jumia offers excellent value for money despite having fewer top sellers and highly rated items than Konga.

In terms of payment modes, delivery choices, and recreative options, both platforms give their users a lot of options.

Customer Support

Both platforms offer a variety of goods, however, Konga performs worse in terms of customer service. Jumia’s customer service has an A- rating on the website, which is better than Konga’s.

Additionally, Jumia offers a greater range of assistance choices to its users. On its website, it provides email, phone, and online chat help, but Konga just provides email support and does not have a live chat feature.

Jumia vs Konga: Ease of Use

It’s necessary to keep in mind that Jumia has been on the market for a long time and provides clients with a variety of help alternatives, in contrast to Konga, which has just lately started to offer customer care.

For instance, you can contact Konga using their online chat system if you have a problem with your order or payment. As an alternative, Jumia has customer care agents who can assist you with any issues you may have about your account or payment methods.

Konga vs Jumia- Which is the best online store?

Both Konga and Jumia are solid and durable platforms on which to launch your store. Your inclinations will have a greater impact on which option is ideal for you as a seller.

Konga is an online store where users can exchange commodities, services, and money. Jumia is a mobile platform where users can also purchase goods, services, and cash.

Both platforms provide a variety of goods and services to customers, but Konga has an edge in terms of user-friendliness and customer service. The best sellers and highest-rated items can be found on Jumia.

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