mailgun vs sendgrid

Mailgun vs Sendgrid: Which Email Service Provider is Better?

With an extensive array of options in email sending platforms, you could be in a topsy-turvy state while trying to make decisions about the service provider to choose, especially in a Mailgun vs Sendgrid scenario. When market-leading deliverability, transactional workflows, and high volume
sending are priorities for you.

These two tools are unbiasedly precise to give you such an excellent solution to all you need. Further reading will quench your Mailgun vs Sendgrid curiosity and help you make better decisions as comparisons such as features, pricing, and ideal use cases will be sorted

Types of Emails and their Most Important Metrics

Before delving into a systematic approach of listing each of their features, we have two types of emails: Bulk and transactional.

Mailgun vs sendgrid

Bulk, which you can also call mass email sending. With this, you can direct a matching message to several users at the same time. Bulk can be used to send things like special offers and promotions with templates containing personalized names, locations, etc. important metrics for mass email sending are spam rates, templates support, design options, and analytics.

READ MORE: Sendinblue vs SendGrid: Which is the Best Email Marketing Tool?

Unlike Bulk, transactional works in a triggering way. It acts based on an event. A user filling out a form on your website with a required email fill and automatically gets an email response to that effect is an example of how this works. Essential metrics for transactional are security, availability, integrations, and delivery speed.

Mailgun vs SendGrid Comparison


Features of Mailgun includes:

  • Spam Check
  • List Management
  • Dynamic Content
  • A/B Testing
  • Reporting/Analytics
  • Template Management
  • Its infrastructure is SMTP, Web API (RESTful)
  • Email Monitoring
  • Its domain authentication is SPF, DKIM, DMARC.
  • Contact Database

While features of Sendgrid includes:

  • Dynamic Content
  • Email Monitoring
  • A/B Testing
  • Reporting/Analytics
  • Its infrastructure is SMTP, Web API (REST)
  • List Management
  • Its domain authentication is SPF, DKIM, DMARC.
  • Spam Check
  • Template Management
  • Contact Database

Mailgun vs SendGrid Pricing

Let us look at the pricing comparisons; it is noteworthy that there are different tactics to their pricing system.

The pricing system of Mailgun hinges on the number of email authentications, and the amount of email sent. You can get extra functionality with its advanced selections, but all features are
accessible to customers.

For Sendgrid, the pricing structures hinges on both the feature limits and sending capacities.

Going further, let us make some comparisons.

For free emails sending comparison:

  • Mailgun offers 5,000 mails for your first three months, it has no plan that lasts forever, its log retention is five days, and you can get 24/7 customer support.
  • Sendgrid offers 40,000 emails for your first 30 days. You get 100 emails/day forever, its log retention is three days, and there is no 24/7 customer support.

For 75,000 emails sending comparisons:

  • Mailgun offers a monthly plan of $32, $59 per month for a dedicated IP, and log retention of 5 days.
  • Sendgrid offers a monthly plan of $29.95, no dedicated IP, and log retention of 3 days, or 30 days if you are willing to pay $12 more.

For 250,000 emails sending comparisons:

  • Mailgun offers a monthly plan of $165, a dedicated IP for $59 per month, and a log retention of 15 days.
  • Sendgrid offers two monthly plans: $142.45 for essentials and $199.95 for Pro. It also has no dedicated IP and has a log retention of 3 days, or you pay $40 if you want the retention for 30 days.

For 1,000,000 emails sending comparisons:

  • Mailgun offers a monthly plan of $515, a dedicated IP for $59, and log retention for 15 days.
  • Sendgrid offers a monthly plan of $534.95 monthly plan, a dedicated IP for $30, and log retention for three days, but it can stretch to 30 days for $95 extra.

Ideal use cases

  • Mailgun works best when you want the comfort of usage, wishing to reduce spam and throwaway emails, and when you are not sending millions of emails yet.
  • Sendgrid works best when you desire more complexities, send marketing emails with the same tools, and when you are working at scale.

Which Email Service Provider Do I Choose?

With all the features listed, the pricing comparison, and the ideal best case, choosing the best Email service provider will depend on your needs. If you do not need the marketing templates, you can
start with Mailgun. Sendgrid has more flexibility on its price.

For a Mailgun vs Sendgrid verdict, it is best to check your objectives and how what tools will fully satisfy your needs.

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