Mixpanel vs Google Analytics

Mixpanel vs Google Analytics: Which is Best for Analytics?

The advent of the internet has pushed a lot of businesses forward. With the way the internet has evolved over the years, it is pertinent that your business has an online presence.

The need for companies in this age to justify their online presence has never been so serious and needful. There are many tools out there that you can use to get web analytics and mobile analytics. These tools help gives inferences about your customers and the way they behave.

This article will be focusing on two of these most useful tools out there. It will be a juxtapose of Mixpanel vs Google Analytics. You are in to see critical and essential features being discussed applicable to your business or company.  Emphasis will be on the funnel analysis, tracking method, segmentation and reporting analysis, pricing model, and A/B testing.

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Mixpanel Vs Google Analytics

Funnel Analysis

You can use funnel analysis when you want to fathom and picture visitors’ movement to your website across a series of events or website page views. A popular reason for the use of funnel analysis is to know the conversion rate.

Mixpanel vs Google Analytics
Mixpanel webpage

Using Mixpanel, you can build funnels and can easily do this. It does not need you to have any form of experience in the use of analytics, as the steps to create a funnel are few. You can collect data retroactively. As you try to measure various data in the database to study different paths, you will get an accurate analysis.

Before you create a funnel for Google analytics, it will need you to specify in advance all the steps. The process of funnel creation in Google Analytics is not as straightforward as that of Mixpanel, and you cannot collect or analyze data retroactively. The analysis in Google Analytics is not as insightful and comprehensive as Mixpanel.

Tracking Method

The tracking method of both tools is quite different. Mixpanel features an event-centric tracking method. Event centric prefers to track user’s actions rather than their page hits. Google Analytics uses page hits to track users. Google Analytics will gather visitor’s information with a JavaScript code as they hit the website page.¬†However, on Google Analytics, you can set up certain events you’d like to track.

Mixpanel vs Google Analytics

Segmentation and Reporting Analysis

You can use both tools to create segments such that you can take an event and break it apart. You can also get to do wonders by creating graphs as reports while using both tools. Since they primarily do the same things, the difference is that Google Analytics will require you to give more detailed steps than Mixpanel in segmenting and reporting.

Pricing Model

In discussing a Mixpanel vs Google Analytics comparison, you cannot shy away from the pricing.

You will see different pricing plans based on the features necessities in Mixpanel. We have the free, standard plans, which start at $25 per month, and Enterprise plans. There are about six pricing plans which are curated based on your needs.

However, for Google Analytics, small and medium scale enterprises can use the free version successfully. However, the advanced features (Google Analytics 360) will cost the organization $150,000 a year.

A/B Testing

Both Mixpanel and Google analytics offers A/B testing. In comparison, Mixpanel is not difficult for users, while Google Analytics will need the user to be more technical.

So, Mixpanel Vs Google Analytics Verdict?

There are still other features in a Mixpanel vs Google analytics faceoff. They are both great tools with exceptional capabilities. It’ll be great to use both tools together, if affordable. However, if not, Mixpanel is excellent for businesses on a large scale while smaller and medium scale businesses would be fine with Google Analytics.

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