Primark vs H&M

Primark vs H&M – Side-by-Side Comparison 2023

Primary and H&M are two popular e-commerce platforms that offer a plethora of trendy clothing, beauty items, and more. Owing to their long existence and popularity in the fashion industry, we understand how confusing it can be in deciding which of the brands to buy items from.

In light of this, we’ll compare Primark and H&M to choose better. Ensure you read to the end.

About Primark vs H&M

Primark was founded by Authur Ryans in Dublin in 1969. It has over 200 physical stores and partners across more than 15 countries.


H&M, on the other hand, is a Swedish-based online fashion retailer established by Erling Persson in 1947. Erling started by selling only women wears in Vasteras, Sweden under the name of Henes. Its name was changed to Hennes & Mauritz – H&M in 1968 when it acquired Stockholm hunting Equipment store.

H&M products list

Today, H&M has over 23,0000 physical stores and partners in more than 40 countries.

Related: H&M vs Temu – Where Should You Shop From?

Which Is better? Primark vs H&M

Product Categories 


The products for sale on Primark include apparel for men, women, kids, and babies. There are sections for skincare, haircare, shower & bath products,  styling, hair tools, hair grooming, nails, body,  eyes, face, and lips.

The home section houses luggage & travel, cleaning products, electrical and nursery.


The product categories on Hennes & Mauritz are women, men, and children’s dresses, beauty items & accessories, sports, home& living items, and gift card.

Also, there is a section for the sale of second-hand dresses.


Primark’s products are very expensive than H&M’s because they are manufactured from quality materials. Although, its price is still considered cheap when compared to other fashion retailers given its high quality products. 

Also, Primark runs click and collect option specifically for customers within the UK, where they simply walk in to pick up their orders.

H&M products are cheaper than Primarks. It also offers a 10% discount off sales for students. 

Product Quality

Primark’s product quality is A-rated as it uses only the best materials to ensure a long durabilty.

H&M products are of less quality when compared to Primark. Although some customers have reviewed that their products tends to last long.


Despite the fact that Primark permits customers to shop online with its Click and Collect feature, it does not ship to its customers. You are required to pick up your delivery at a designated Primark store or shop in-store in person.

While H&M ships its products to various parts of the world. 

Pros and Cons of Primark vs H&M

Primark Pros:

  • Affordable compared to other retailers
  • Products are made of good quality
  • Available in various sizes


  • The pricing system is higher than H&M
  • Does not offer shipping

H&M Pros:

  • Inexpensive or cheap prices 
  • Available in various sizes and colors
  • Trendy and fashionable dresses
  • Second hand dresses are available for sale
  • Offers shipping 


  • Less quality than Primark


While Primark offers high-quality products, they are quite expensive than H&M. It also does not provide shipping services. Contrarily, H&M focuses on making clothing affordable for its customers, hence, the reason for its low pricing.

Read Next: Temu vs DHgate – Choosing Wisely.

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