SEMrush vs Moz

SEMrush vs Moz: Which Is Better?

Semrush and Moz are two well-known online tools resourceful to people and businesses in improving their search engine visibility. They provide easy access to up-to-date insights, allowing you to stay competitive. However, these two SEO tools are not the same in terms of their features.

Read on to discover their differences, similarities, and everything else relevant.

About Moz

Founded in 2004 as SEOmoz, Moz is an SEO and digital marketing tool helpful in getting the insights needed to convert more traffic and beat competition. It is trusted by over 500,000 brands and agencies, including Zillow, Trivago, razorfish, VML, and Alaska.



Semrush is a comprehensive tool created as a SaaS platform in 2008 to help with site audits, keyword research, competitive analysis, and backlink tracking. Its developer, Semrush Holdings, Inc., generated an income of $254.3 million in 2022, making Semrush one of the most popular and widely-used SEO tools.


Moz vs SEMrush Comparison


Moz and Semrush both offer free user access, allowing you to use the tools and benefit from specific features at no cost. You can conduct up to ten free searches on Semrush per day, which is the best privilege available of all SEO and keyword research tools.

On the contrary, Moz offers ten free searches monthly. It gives less insights compared to Semrush.

If you want to use Moz or Semrush extensively, you’ll have to subscribe to a paid plan monthly or yearly. However, you’ll get a free trial, whose duration varies depending on which platform you choose.

Semrush offers a 7-day free trial, while Moz gives you a 30-day free trial. You’ll have to input your payment card details to use either of the tools on free trial.

Note that the free account only gives you access to limited features, data, and insights.

So, if you would like to use Semrush or Moz to its best, you will have to subscribe to one of the following plans:

Monthly plansMozSEMRUSH

From the above table, you’ll realize that Moz has cheaper paid plans than Semrush. Hence, you will be able to save more money, at least $50, by subscribing to any of Moz pro plans.

Related: Substack vs Medium: Every Writer Needs One.


No matter if you want to use either of these two SEO tools for free or by opting for a paid plan, you will be able to access more features on SEMrush than on Moz.

Their notable features include:

  • Keyword research
  • Domain overview checks, including domain authority, ranking keywords, top backlinks, etc.
  • Website auditing
  • Competitive research
  • Rank tracking

SEMRUSH also has some advanced features that are not available on Moz. These include CRM project management tools, search intent ID, and phone support.

On the other hand, Moz has an edge over Semrush with its ability to show ranking data based on results collected from different search engines; Google, Yahoo, and Bing. Contrarily, SEMrush can only access data from Google and not from Bing and Yahoo.

However, both SEO tools are great in competitor analysis.

User Interface (UI)

SEMRUSH is more user-friendly and easier to use than Moz. Whether you want to use an SEO tool for free or opting for a paid plan, Semrush features would be more easily accessible than Moz, making it a better option for you.


Semrush and Moz are both unique tools to make your website and business on search engines, especially Google. However, SEMRUSH is more accessible as a free user, but is costly if you want to extend its features.

Also Read: SEMRush vs Serpstat: Making The Best SEO Choice.

More Reading

Post navigation

Leave a Comment

Leave a Reply

Your email address will not be published. Required fields are marked *