semrush vs moz

SEMrush vs Moz: Which SEO Tool Works Better?

How do you try to compete with about 1.83 billion websites on the internet and increasing! The competition for webpages ranking online has never been so competitive.

In addition to all this, Google, a popular search engine, revises the algorithm it uses for ranking frequently. The frequency is as high as 500 to 600 times per year. As a result, getting your website Search Engine optimized looks like an uphill task.

Search Engine Optimization (SEO) tools, however, comes to the rescue. SEO tools have features that help you stay competitive in the best way possible.

SEMrush and Moz are unique tools yet not the same. Getting updates of a fair SEMrush vs Moz comparison might be a bit of concern to you. However, this article will give you convincing comparisons to stimulate your actions towards making an SEO decision. The comparisons are based on keyword research, site audit, pricing, and backlink analysis.

READ MORE: Ahrefs vs SEMRush: Which is the Best SEO Tool?

SEMRush vs Moz: Full Comparison

Keyword Research

With 20 billion keywords at their disposal, SEMRush can boast of having the most extensive market database. When you want to refer to keyword research tools that are dominant or powerful, SEMrush has to be there. Using keyword research, you can use tools like the Keyword Analytics tab, Keyword Magic tool, keyword Overview, and SEO Content template.

The Keyword Analytics tool helps you make good decisions on choosing the right keywords suitable enough for your website. One significant thing you can do with the Keyword Magic tool is to view your Keyword Difficulty values. Keyword Difficulty values show you the strength of your keyword in comparison to your competitors.

Keyword Explorer tool is a critical feature in Moz precisely like SEMrush has the Keyword Magic tool. This Keyword Explorer tool does not only create keyword ideas for you; it does it well with the capacity to give you more than 500 million suggestions.  When it comes to the optimization of your website contents, Moz On-Page-Grader works so well.

After a thorough analysis using 27 various SEO factors with Moz On-Page-Grader, it gives you a sense of direction. You will know what exactly is affecting your SEO structure and how you can salvage it.

Site Audit

Just like the name reads, when you take a site audit, it means you are taking an overall assessment of the running of your site as it relates to technical SEO and on-page SEO. It is a feature you get to see in both tools.

SEMRush does the site audit of your website well, and it is much easier to use. It does this not only by scanning your website with so much scrutiny; you also get to have automated reports on changes that occur on your website.

When you perform site auditing, and issues arise, you get to receive suggestions on how to repair them. Negative factors that site audit helps you scrutinize include crawling errors, omitted headings, identical content, and more.

After analyzing your site’s issues with a site crawl feature, Moz differentiates these issues into various colourful charts. Under these charts, you will find the issue analysis, new issues, and total issues. With such differentiation, you can discover the vital information that will cause upgrades in your SEO execution.  You also get to see recommendations that will improve your SEO operation through a feature called page grader. 

Moz vs SEMRush


The various SEMrush pricing structures are:

  • Pro: it goes for $119.95 per month with 10,000 results per reports, 3,000 reports per day, and 250 keyword metrics updates monthly
  • Guru: at $229.95, you get 30,000 results per report with 5,000 reports per day and 1,000 keyword metrics updates monthly.
  • Business: you get access to 50,000 results per report, 10,000 reports per day, and 5,000 keyword metrics updates monthly at the cost of $499.95
  • Custom: if none of the listed plans caters to your needs, you have the choice to communicate with them for an adaptable plan. 

SEMrush offers you a 7-day free trial to try its Pro and Guru plans. When you pay upfront, you will get a 16% discount.

For Moz, the various pricing structure are:

  • Standard: at $99 monthly, you get 150 keyword queries monthly with 10,000 rows per keyword query
  • Medium: you get 5,000 keyword queries monthly with 30,000 rows per keyword query at $149 monthly.
  • Large: it goes for $249 with access to 15,000 keyword queries per month and 50,000 rows per keyword query
  • Premium: you will get this at $599, at which you get to receive 30,000 keyword queries per month and 100,000 rows per keyword query.
  • Enterprise: This plan is negotiable.

Moz gives you a 30-day free trial for its medium plan, and paying upfront saves you a 20% discount.

Backlink Analysis

You can enter a website address with both SEMrush and Moz to see the number of external domains that link to a specific site.

With SEMrush, you can successfully use the Backlink Gap tool to know your competitors’ links to see what works and what doesn’t work. In every backlink of the vast amount of database in SEMrush, you can measure your website page score, trust score, anchor text, internal link, type, first seen, last seen, and disavow.

Using inbound links in Moz, you can check the backlinks that go to your website. You can also contrast with that of your competitors. In-depth scrutiny by Moz can reveal where there is a mention of your business name online and check if it links to your website. With this, you can take appropriate steps to ensure you get a link from that website to yours.

SEMrush vs Moz:  The Final Verdict

Considering the fact that they are both fantastic tools to use, however, making a decision judging from the SEMrush vs Moz comparisons, SEMrush is better when considering the ease of use and the extra features added. If you have a large business, Moz can be a modest choice for you. 


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