sendinblue vs sendgrid

Sendinblue vs SendGrid: Which is the Best Email Marketing Tool?

Businesses can never underestimate email marketing and marketing automation services if they have an online presence. You want to get the best service, and you have probably limited your search to Sendinblue and SendGrid. These two are giants in email marketing and CRM automation. You are in the right place, as this article will focus on the Sendinblue vs SendGrid comparison.

We’ll be covering several points of discussion which include deliverability, features, pricing, and ease of use. Let’s derail a bit by doing some introduction before moving to the points of discussion.

About Sendinblue and SendGrid

Armand Thiberge and Kapil Sharma founded Sendinblue with its headquarters in Paris, France. Sendinblue has evolved beyond an email marketing company to an all-inclusive digital marketing platform.  Therefore, beyond email marketing, you will see services like Facebook Ads, CRM, landing pages, marketing automation, and so on.

When referring to trendy email marketing industries, you should know for sure that SendGrid is one. SendGrid headquarters is in the United States, and it launched in August 2009 with Isaac Saldana, Jose Lopez, and Tim Jenkins as founders. SendGrid boasts of over 80,000 users sending more than 70 billion emails per month.

READ MORE: SEMrush vs SpyFu: Which Analysis Tool Works Better?

Sendinblue vs SendGrid Deliverability

sendinblue vs sendgrid

Both tools take email delivery seriously. Sendinblue, in trying to make sure users get excellent email services, do testing. The two tests performed by Sendinblue are the List test and Inbox test. With the List test, they add users to their test list and send emails to them before sending the primary users’ email. Inbox test centers on the execution of a deliverability test. The delivery test’s endpoint is to let more emails land in the primary inbox than in the promotions tab.

On the other hand, SendGrid’s method of making sure emails delivers to their users is that they have a team of experts who concentrate exclusively on email deliverability. They also hire software solutions that monitor deliverability protocols such as proactive ISP outreach, compliance coaching, etc.


The features in Sendinblue vs SendGrid comparison does not get more amusing as they have pretty much the same service such as:

  • Drip Campaigns
  • CAN-SPAM Compliance
  • Event-Triggered Email
  • A/B Testing
  • Dynamic Content
  • Landing Pages/Web Forms
  • Auto-Responders
  • Reporting/Analytics
  • Template Management
  • Mobile Optimized Emails
  • Image Library
  • WYSIWYG Email Editor
  • Subscriber Management
  • List Management


sendinblue vs sendgrid

Moving on with Sendinblue vs SendGrid comparison is a look into the pricing structure.

Sendinblue Price Structure

The Sendinblue does not have a plan differentiating both the SMTP and the email-marketing suite.

  • Free – you are entitled to a free plan that lasts for life if you haven’t subscribed yet. The boundary is that you can only send 9,000 emails per month. There is also a sending restriction that limits you to 300 emails per day.
  • Lite – at $25 per month, you can get this plan, which gives you access to sending 40,000 emails per month and also removes the daily sending restrictions.
  • Essential – this will cost you $60 every month. With this plan, you will get to send 60,000 emails per month and concurrently get rid of Sendinblue branding. This plan goes further to give you access to Sendinblue advanced statistics and A/B testing features.
  • Enterprise – this highest plan needs you to contact them for custom pricing.

The pricing structure of SendGrid is different as they have plans for SMTP and email-marketing suite separately.

Email API/SMTP Pricing Structure for SendGrid

  • Free– the free plan gives you access to 40,000 emails and a limit of 100 emails per day. This offer is for the first 30 days.
  • Essential– for 50,000 email limits per month, you will have to pay $14.95 monthly while you spend $29.95 per month for 100,000 email limits monthly.
  • Pro – the Pro plan grants you access to having a dedicated IP with a 200,000 email per month limit, which starts at $89.95 per month and can go as high as $749 per month for 1,400,000 emails monthly.
  • Premier – this is also a case where you contact them for custom pricing as you get to send more than 1,500,000 emails per month with this plan.

SendGrid Email Marketing Suite Pricing Structure

  • Free – you get a free plan here where you can send as high as 6,000 emails per month to 2,000 contacts.
  • Basic – with 15,000 emails to 7,000 contacts limits per month, this plan goes for $15 monthly and goes as high as $200 per month with 300,000 emails to 100,000 contacts limitation.
  • Advanced – starting at $60 per month, you can send 50,000 emails to 15,000 contacts monthly. Using this plan can also go as high as paying $900 per month for sending 1 million emails to 100,000 contacts monthly. You also get to have a reserved IP and automation for using this plan.

Paying attention to the SMTP shows that the pricing structure builds around the number of emails necessary to send. The email-marketing suite structures its pricing based on both the amount of email and the number of contacts. 

Ease of Use

Sendinblue user interface is a well made one with the dashboard layout very effective for guidance. The navigation is also an easy one; the only challenge might be working on the automation tools as a beginner.

SendGrid has a checklist and dashboard that is well organized. The system is easy to use, and beginners will not have any issue navigating the functions.

Sendinblue vs SendGrid: Making a Choice

If you intend to use their email marketing solutions, you can see how both of them are good. They even both have a free trial in case you want to check them out.

The bottom line, however, is that SendGrid cannot go more than standard emails, transactional emails, and SMTP. Sendinblue has more functions like SMS marketing, customer relationship management, etc. Deciding which tool to use after this Sendinblue vs SendGrid comparison all still boils down to you and your needs.

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