Shein vs Zara: Which Has Better Clothing?

You’ve probably seen a lot of Shein and Zara reviews on social media, but they may not have compared these fast fashion brands on intriguing factors. They are both great choices for men and women looking for trendy clothing and fashion accessories at reasonable prices.

So, if you’re considering upgrading your wardrobe to more trendy outfits but torn between Shein and Zara, this article will help you make a well-informed decision, serving as a perfect case study. We’ll compare these two brands based on several factors that influence their sales. Let’s get down to business!

Related: Cider vs Zara- What’s the Difference?

Zara Clothing Brand: Overview and How They Started

It’s almost impossible to talk about famous and successful clothing brands without mentioning Zara. Fast fashion lovers are always giving Zara amazing reviews, and after browsing their store, you’d probably understand why almost everyone loves them.

Zara is a multinational fashion company owned by Inditex, even though some of us are just seeing Zara in the spotlight, it’s been around since 1975. Zara has been around for a while, and its parent company, Inditex, is currently the largest apparel retailer. Although Zara is popular for its clothing, the brand is way more than that, you can also get beauty and home decor products.


Zara fashion is also divided into three categories: men’s, women’s, and children’s. Of course, there are numerous subcategories based on size, clothing type, trends, and other factors.

Shein Fashion: Overview and How They Started

You’ve probably seen a lot of people on social media talking about Shein hauls and how they got cute outfits from the brand. Shein is an international fashion company that focuses on creating affordable and fashionable outfits for everyone.


Shein takes its claims of providing fashion items for everyone seriously, offering beauty and fashion products for women, men, children, home decor, and pets. They also offer sizes ranging from XS to 4XL.

Although Shein doesn’t have a lot of physical stores, it organizes pop-up stores where you can try on clothes before purchasing them. So, if you follow Shein on social media, you can find out when they will be in your location.

One of the best parts about shopping with Shein is how affordable its clothing is, with items ranging from $5 to $20. The brand also offers massive seasonal sales and discounts on large orders.

Physical Stores

Zara has over 3,000 retail stores that span nearly 100 countries, unlike Shein, that operates around 400 retail and pop-up stores in specific regions.

However, Zara and Shein products are accessible online and can delivered to most parts of the world, including Africa.

Shein vs Zara: Clothing Quality

Sure, both Shein and Zara sell affordable and trendy clothing, but whose products are better? Most of us are already expecting Shein clothing to be of less quality than Zara from the price but expensive items aren’t always better.

Customers have mixed feelings about Zara and Shein, with some claiming that Shein sells lower-quality clothing and others claiming that they paid more for Zara and were still disappointed.

Shein and Zara are both fast fashion brands, and fast fashion items although affordable, are usually of low-medium quality. Fast fashion brands’ business model is to sell low to medium-quality products at affordable prices.

Think about this: if you buy very durable and high-quality clothing, you’re likely to keep it for a long time before replacing it. However, if the material’s quality is poor and it fades or the seams become loose after two or three wears, you will discard it and replace it. That’s how fast fashion works, you’re paying less to buy more.

Zara clothing is sometimes of higher quality than Shein clothing, but not always. So, always read buyer reviews before purchasing an item from any of these fashion brands.

Delivery and Shipping Fees: Shein vs Zara

How cheap and fast is Zara and Shein’s shipping? Both companies provide relatively quick shipping at decent shipping costs. They also offer free shipping when you spend more than $50 in their store.

Here’s the thing: Zara’s prices are higher than Shein, so you don’t need to order so many products to qualify for free shipping. However, because Shein clothing is cheaper, so you’ll have to order a significant amount of items to qualify for free shipping.

Zara offers two shipping options: express and standard. The standard shipping fee is $4.95 and it takes two to four days to arrive at your door. Express shipping, on the other hand, costs significantly more, ranging from $9.95 to $19.95 depending on your location.

Of course, Shein’s delivery fee is slightly lower, at $3.95 for standard shipping and a two-week delivery window. Its express shipping costs $12.90 on average and takes one week to arrive.

Keep in mind that shipping fees and delivery time vary by region.

Related: Zaful vs Shein: Which Should I Choose?

FOMO Marketing Strategy

Unlike Shein, Zara implements the Fear-Of-Missing-Out marketing strategy more frequently. For instance, the brand may offer lower prices for specific fashion products with a deadline on when such sales will no longer be available to prospective buyers.

Discounts and Sales: Zara vs Shein

Even though Shein and Zara are both fast fashion brands, Shein provides significantly more discounts than Zara, which is surprising given that the average clothing price on Zara is between $20 and $50, while Shein is under $20.

If you enjoy treasure hunting, Shein is a great place to get huge discounts on fashion and beauty products like clothing, skincare, and more. Shein provides discounts to new users in addition to large order discounts and seasonal sales such as Black Friday.

Zara also offers discounts, though not as elaborately as Shein. But it has black Friday sales where you can save up to 50% on fashion items.

Both brands offer shipping discounts when you order a large number of items. Shein offers you free shipping when you order items above $49, while Zara does when your order is above $50.

Fashion Trends and Exclusivity: Shein vs Zara

Zara and Shein aren’t always the best places to go for one-of-a-kind pieces and statement dresses. Shein clothing is mass-produced so that each item may have up to ten thousand replicas in various sizes and colors. The chances of you buying unique items for Shein are extremely low.

Although Zara does not mass produce as much as Shein, it’s also a fast fashion company. So you might still run into one or two people wearing the same outfit as you. Besides, Zara operates a better in-house design and production than Shein, making its designs exclusive to the brand.

Both Zara and Shein are great options if you’re not looking for lovely and trendy clothing. To be honest, it’s never about the item; it’s how you wear it.

Social Media Advertising

Shein relies on various social media platforms to reach prospective buyers. Their clothing is on Facebook, Instagram, X (formerly Twitter), and other social media than Zara.

They also hire influencers to help them promote their fashion products on these platforms.

Customer Reviews

In this category, there is no clear winner between Shein and Zara. Some people adore Shein, while others criticize its lack of originality and low-quality items.

Some customers claim to prefer Zara clothing over Shein because they have gotten better quality items from Zara. While other customers argue that Zara is simply charging a higher price for basic clothing.

Here’s one thing to note though, you can find good quality clothing on Shein and the same goes for Zara. However, Shein’s main focus is to provide affordable fashion and beauty products for everyone, so finding high-quality clothing on Shein may be more difficult than on Zara.

Clothing Categories and Sizing

Both companies have a wide category of clothing and pride themselves on body positivity and inclusivity, so they have clothing for all body types. Zara and Shein sell clothing in a variety of sizes for men, women, and children, including shirts, dresses, pants, shoes, blazers, and jeans. Shein’s main upside over Zara is its activewear category.

Zara’s sizing is slightly more accurate than Shein’s; Zara uses an EU chart, whereas Shein uses Chinese sizes. However, Shein is working to improve these after customers complained that their clothing runs small.

App Responsiveness and User Experience

Both companies have user-friendly apps and provide an enjoyable shopping experience. Sure, the layouts of the apps are different, they are both easy to navigate. You can download either of them on Google Play and the App Store.


Does Shein vs Zara Ship to My Region?

Zara ships to about 100 countries, while Shein ships to over 150. Zara ships to these countries, while Shein ships to select countries.

Is Shein Cheaper Than Zara?

Yes, Shein items are usually less expensive than Zara’s. This doesn’t mean Zara’s clothes are ridiculously expensive; in fact, they are quite affordable.

Is Zara and Shein Clothing True to Size?

Yes, for the most part. The majority of Zara customers have stated that the size of the item delivered corresponds to what they ordered.

Customers have found the Shein size chart to be smaller than what they expected. Most Shein customers will advise you to size up.


Zara and Shein are global fashion brands that offer affordable and trendy clothing for everyone. Shein clothing is less expensive than Zara clothing, but Zara clothing is usually of higher quality.

Also, Zara’s designs are more unique than Shein’s. So, if you want to buy nice and trendy clothes on a budget, Shein is a better option. But if you want more unique pieces and better quality clothing at a reasonable price, choose Zara.

Also Read: Shein vs Cider: Where I Should Shop?

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