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Shopify Vs Wix: Which Online Store is Best For Your Business?

When the average person thinks about online shopping, Shopify’s first platform that will come to mind is the norm for very obvious reasons. Shopify is one of the biggest and most recognized online shopping platforms.

Wix, on the other hand, is a successful online shopping platform. However, it is not as popular or successful as Shopify.

Although Shopify is the more successful store of the two, there are several standouts between Shopify vs Wix. However, the average person might pick Shopify over Wix. In this article, we will take time to compare Shopify to Wix with different parameters.

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Shopify vs Wix: Choosing the Best Online Store

How Does Shopify differ from Wix?

Before going into the specifics of how Shopify trumps Wix and how much difference they have, we must know how they differ generically.

All things being equal, Shopify is the more established online store of the two and was designed to meet the needs of small and large businesses. Online Wix was designed to meet the needs of online stores that do not have more than 300 products; the same cannot be said of Shopify. Shopify can manage items numbering in their thousands easily.

shopify vs wix

Additionally, Wix is generally easier to use. This means if you are new to the idea of shopping online, you will be a lot more comfortable making use of Wix as opposed to making use of Shopify. That’s not all. Wix is also more affordable than Shopify. This is perhaps because it is a less successful firm. The basic plan for Shopify begins at $26 a month. On the contrary, that of Wix is $23 a month.

Shopify vs Wix: Which is Easier to Use?

Shopify is a bigger platform, and generally, bigger platforms are associated with a bit of complexity. As much as Shopify has a great user experience and only needs a couple of clicks before you successfully build a store, it is still not the best when ease of use is concerned.

The fact that Shopify is not the best platform for people interested in ease of use does not mean it is difficult to use. Shopify is a great platform for newbies to do online shopping. There are no difficulties associated with adding a product.

Wix, on the other hand, is not as big as Shopify. This is obvious. So, it enjoys the merits of not being the bigger platform. It is a platform that is extremely easy to use for the creation of online stores and websites. This is in addition to a great user experience. Also, if you find it difficult to use this platform, you can always refer to very easy tutorials.

Wix might be one of the most user-friendly platforms you will ever come across. Despite how easy it already is to use this platform, creating an online store can be quickened by using Wix ADI. With Wix ADI, you can enjoy a template that is produced in a short while. Wix ADI is very effective as it makes use of Artificial Intelligence.

With the ease of use as a factor, Wix is considered better than Shopify.

Shopify vs Wix Features

When looking to choose between two e-commerce platforms, their features will be given a lot of consideration. This is because the number of features goes a long way to give you an idea of how much you will benefit from using it.

Contrary to expectations, Wix has more features than Shopify. On the surface, it is very easy to assume Wix trumps Shopify when features are concerned. However, when you go deeper, things are different.

shopify vs wix

Shopify has several extra apps and add-ons that offer it a great deal of flexibility. With these add-ons, having a great view of the most minute details of a product becomes possible. Just like Shopify, Wix also has extra apps. However, these apps are just 300, while Shopify has up to 6,000 apps.

Optimization on Wix might be easier than on Shopify. You will also enjoy more features if you make use of Wix as opposed to Shopify.

Flexibility and Themes

The flexibility of a platform and the number of themes it offers are factors that one should always consider when looking to build a virtual store.

On Shopify are more than 60 themes. Think about this for a minute; you get to choose from 60 themes. This might not seem like so much. However, it will go a long way in helping your creativity. These themes are not just a handful. They are very responsive and modern. If you do not want to use any of these themes the way they are, you can always use a live editor to customize them.

That’s not all. If you have a good idea of HTML and CSS, alterations can always be made to your taste.
As much as the Shopify platform offers a great deal of flexibility because of its many themes, you can only have access to 10 of these themes without paying.

Just like Shopify, Wix has 60 templates. Also, these templates can be enjoyed without making any payment. They are stylish and modern. However, unlike the themes that can be enjoyed on Shopify, the themes offered by Wix are not as responsive as one might want them. This means you might have to spend some time manually rearranging elements if you want them to be displayed in a particular pattern.

With response and flexibility in view, Shopify is a better choice.

Let’s Consider Sales Channels

In the beginning, online selling was simply about making sales via stores. However, a lot has changed.

Ecommerce owners have searched for various ways to enjoy more revenue, and right now, they have made several steps in increasing their revenue via different marketplaces and social media platforms.

Shopify and Wix are not left out of the trend by e-commerce platforms to use social media to drive sales. These various platforms have taken advantage of the presence of different social media platforms. While there are several platforms that Shopify and Wix can get integrated with, they are not integrated with absolutely the same platform.

At the moment, Shopify is integrated with more platforms than Wix. This means it has a wider reach.

Consider Point of Sale Capabilities

Shopify, as well as Wix, are some of the biggest e-commerce platforms in the world. Due to this, it is only normal to expect them to have some point of sale capabilities. This works very well for people that own physical stores. This means you do not have to be online to enjoy what these platforms have to offer.

With the Shopify POS app, you are free to use your iPad or iPhone to make sales in-store.

Additionally, merchants that are resident in Ireland, UK, Canada, or the United States can use receipt printers and card readers bought from Shopify. While purchasing hardware from Shopify is the way to go, it is okay if you have hardware compatible with Shopify. In this situation, there will be no need to purchase hardware from Shopify. As long as Shopify in a country supports Shopify credit card payment providers, you can use Shopify POS.

With the Shopify POS app, you are free to sell products, create customer profiles, monitor inventory, receive payments, personalize checkout screens, etc. Additionally, you can always send digital receipts to customers.

While the POS app is not free, you do not have to make any payment if you use a POS lite plan. However, if you want to take advantage of advanced features, you must be ready to Part with $89 every month.

Wix POS has similar features to what you can enjoy with Shopify POS. It even comes with some features that are not available on Shopify POS. Some of these features are boundless staff accounts, curbside pickup, and local delivery. While these features are great, Wix POS can only be enjoyed by people in the United States. Also, it does not work with every business type. Wix POS does not support any hardware apart from Wix’s hardware. This poses a lot of limitations already.

When Point of Sale is considered, Shopify is the preferred option.

Shopify vs Wix Payment Channels

With payment alternatives, online shoppers have several alternatives to choose from. Many payment alternatives are Paypal, credit card payments, POS, Offline payments, Google/Apple Pay, Multiple currencies, etc.

So far, Shopify is more compatible with more payment alternatives. The implication is that people shopping on Shopify will not have the same payment limitations as people shopping on the Wix platform.

Customer Checkout and Login Alternatives

Are you looking to get your users to get registered before they head to the checkout? If yes, you definitely will enjoy a lot of amazing alternatives with Shopify. This registration can be optional or mandatory. It is all dependent on what you want to achieve.

Customers can have access to order history, payment details, and order statuses. Furthermore, orders are linked to accounts according to their email addresses.

With Wix also, it is possible to create an account for members. Also, Wix gives customers the freedom to monitor orders, view order status, store payment details, and view subscriptions.


When working with an e-commerce platform, you will need to consider shipping as most customers will reside overseas. With Shopify, as well as Wix, there are great alternatives when it comes to shipping.

However, Shopify does not simply stop at making use of generic means in shipping goods. It has a feature known as Shopify Shipping Service. This is possible because it is in partnership with Sendle, Canada Post, DHL Express, UPS, and USPS.

That’s not all. Shopify also features the Shopify Fulfilment Network. This network gives retailers in Canada and the United States the freedom to ship products from different fulfilment spots in the United States. With this feature comes discounts in shipping fees, free packaging, and rapid delivery.

Apart from the two features mentioned above, Shopify and Wix are similar in various ways when shipping is concerned. They both use a weight-based rate, a flat rate, free shipping, real-time shipping, etc.


For a long time, Shopify was not built to work with people that speak several different languages. Before some changes were made, anyone looking to use Shopify and did not want to operate in English needed to purchase a third-party app. Well, all that has changed.

When you make use of Shopify, you are free to enable extra languages. Also, visitors have the freedom of choosing the language that they prefer. For this to happen, you must make use of a compatible theme. While this is a lot better than before, a third-party app has to be used for translations to be added, which costs about $20 every month.

Although using Shopify’s multi-language feature is not exactly very cheap, it is better than what Wix offers. Wix comes with a multi-lingual feature. However, this feature makes use of the same URL for the different languages.

With multi-language sites in focus, Shopify is better than Wix. Although Shopify is preferred to Wix, enjoying various languages without introducing a translation app will be great.

Shopify vs Wix: What’s the Verdict?

There are several more parameters we can make use of in comparing Shopify to Wix. While Wix is an amazing platform, it still has a lot of catching up to do before going head to head with Shopify.

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