Jiji and Jumia are the most popular and largest e-commerce platforms in Africa. They have various product categories on their platforms ranging from fashion items to groceries, and more. Little wonder, they have millions of people purchasing from them daily. Jumia and Jiji have enabled both customers and vendors to trade their goods and services without any stress. They also have robust payment systems that enable customers to shop and pay with ease.
We understand how tedious it can be to choose either of them to shop from. Hence, we will compare Jiji to Jumia side-by-side using various requisites. Ensure you read till the end.
About Jiji vs Jumia
Jiji was founded in Lagos in 2014 by Anton Volianskyi. It is a subsidiary of Genesis Technology Partners, with its headquarters in Warsaw, Poland. Ever since its inception, it has partnered with Airtel (A Nigerian telecommunication company) and even won an Award in 2017 from Nigeria Internet Registration Association as the most innovative online service of the year in Nigeria.
Jiji is available in Pan-African countries such as Kenya, Ghana, Nigeria, Tanzania, and Uganda.
Jumia is an online retailer that was established in 2012, first in Nigeria before expanding to other African countries including Kenya, Ivory Coast, Egypt, Morocco, Algeria, Tunisia, Uganda, Cameroon, and Tanzania. It was founded by Jeremy Hodara, Sacha Poignonnec, Raphael Kofi Afaedor, and Tunde Kehinde.
In 2013, Jumia launched Jumia Travel (a hotel and flight booking platform) and Jumia Food (a food delivery platform).
Which Is better – Jiji vs Jumia?
Product Categories
The categories of products that you will find on Jiji include vehicles, property, mobile phones and tablets, electronics, home, furniture, and appliances, health and beauty, fashion, sports, arts, and outdoors, services, jobs, babies and kids, pets, agriculture, and food, commercial, equipment, repair, and construction items.
On Jumia, the product categories include phones and tablets, televisions, refrigerators, mobile accessories, generators, men’s sneakers, watches, clearance sales, computing deals, groceries, fashion, health, and beauty items.
The other services rendered by Jumia include food delivery, flight bookings, and hotel bookings.
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Pricing
Jiji and Jumia offer various prices for distinct items on their platforms. They also offer discounts and bonuses on specific items, especially for new users on their platforms. However, Jiji tends to have cheaper items than Jumia.
Product Quality
Both e-commerce platforms are renowned to sell quality products. This is why both retailers have put specific guidelines in place to ensure that only quality products are sold on both platforms.
Shipping
The table below shows Shipping information on Jumia:
| Tiers | Small (0 to 2kg | Medium (2.1kg to 7 kg) | Large ( 7.1kg to 10kg) | Above 10kg | Duration |
| Tier 1 ( within Lagos) | 700 Naira | 1,200 Naira | 1,700 Naira | 1,700 Naira plus 150 Naira per kg | 1 day |
| Tier 2 | 850 Naira | 1,500 Naira | 2,050 Naira | 2,050 Naira plus 250 per kg | 2 to 3 days |
| Tier 3 | 1,050 Naira | 1,800 Naira | 2,500 Naira | 2,500 Naira plus 300 per kg | 3 to 6 days |
| Tier 4 | 2,850 Naira | 4,950 Naira | 6,900 Naira | 6,900 Naira plus 650 Naira per kg | 5 to 7 days |
Shipping on Jumia takes place between 7 am to 5:30 pm on an average of 5 days after placing an order on the platform. And the fee charged is based on your location.
On Jiji, the delivery and shipping is based on the arrangement between the buyer and the seller.
Pros and Cons of Jiji vs Jumia
Jiji Pros
- A wide variety of products
- Great payment options
- Quality products
- Products are affordable
- Quick delivery
- Incredible customer service
Cons
- Limited to only Pan African countries
Jumia Pros
- Offers hotel and travel bookings
- Offers food delivery service
- Awesome logistics service
- Has several products on its listings
- Great customer service
Cons
- Sellers are subjected to a strict quality control policy
- Limited to just 14 African countries
- The pricing system is slightly higher than Jijis’
Conclusion
Jiji and Jumia are both leading online marketplaces in Africa. In terms of pricing, Jiji is a cheaper option and is also ideal for its extensive product/services categories. Both e-commerce platforms have high-quality products, but Jumia offers trackable delivery services with a good return/refund policy.
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