Jiji vs Jumia

Should I Buy From Jiji or Jumia in Nigeria?

Jiji and Jumia are the most popular and largest e-commerce platforms in Africa. They have various product categories on their platforms ranging from fashion items to groceries, and more. Little wonder, they have millions of people purchasing from them daily. Jumia and Jiji have enabled both customers and vendors to trade their goods and services without any stress. They also have robust payment systems that enable customers to shop and pay with ease.

We understand how tedious it can be to choose either of them to shop from. Hence, we will compare Jiji to Jumia side-by-side using various requisites. Ensure you read till the end.

About Jiji vs Jumia

Jiji was founded in Lagos in 2014 by Anton Volianskyi. It is a subsidiary of Genesis Technology Partners, with its headquarters in Warsaw, Poland. Ever since its inception, it has partnered with Airtel (A Nigerian telecommunication company) and even won an Award in 2017 from Nigeria Internet Registration Association as the most innovative online service of the year in Nigeria.

Jiji is available in Pan-African countries such as Kenya, Ghana, Nigeria, Tanzania, and Uganda.

Jiji product categories

Jumia is an online retailer that was established in 2012, first in Nigeria before expanding to other African countries including Kenya, Ivory Coast, Egypt, Morocco, Algeria, Tunisia, Uganda, Cameroon, and Tanzania. It was founded by Jeremy Hodara, Sacha Poignonnec, Raphael Kofi Afaedor, and Tunde Kehinde.

Jumia categories

In 2013, Jumia launched Jumia Travel (a hotel and flight booking platform) and Jumia Food (a food delivery platform).

Which Is better – Jiji vs Jumia?

Product Categories

The categories of products that you will find on Jiji include vehicles, property, mobile phones and tablets, electronics, home, furniture, and appliances, health and beauty, fashion, sports, arts, and outdoors, services, jobs, babies and kids, pets, agriculture, and food, commercial,  equipment,  repair, and construction items.

On Jumia, the product categories include phones and tablets, televisions, refrigerators, mobile accessories, generators, men’s sneakers, watches, clearance sales, computing deals, groceries,  fashion, health, and beauty items.

The other services rendered by Jumia include food delivery, flight bookings, and hotel bookings.

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Jiji and Jumia offer various prices for distinct items on their platforms. They also offer discounts and bonuses on specific items, especially for new users on their platforms. However, Jiji tends to have cheaper items than Jumia.

Product Quality

Both e-commerce platforms are renowned to sell quality products. This is why both retailers have put specific guidelines in place to ensure that only quality products are sold on both platforms.


The table below shows Shipping information on Jumia:

TiersSmall (0 to 2kgMedium (2.1kg to 7 kg)Large ( 7.1kg to 10kg)Above 10kgDuration
Tier 1 ( within Lagos)700 Naira1,200 Naira1,700 Naira1,700 Naira plus 150 Naira per kg1 day
Tier 2850 Naira1,500 Naira2,050 Naira2,050 Naira plus 250 per kg2 to 3 days
Tier 31,050 Naira1,800 Naira2,500 Naira2,500 Naira plus 300 per kg3 to 6 days
Tier 42,850 Naira4,950 Naira6,900 Naira6,900 Naira plus 650 Naira per kg5 to 7 days

Shipping on Jumia takes place between 7 am to 5:30 pm on an average of 5 days after placing an order on the platform. And the fee charged is based on your location.

On Jiji, the delivery and shipping is based on the arrangement between the buyer and the seller.

Pros and Cons of Jiji vs Jumia

Jiji Pros

  • A wide variety of products
  • Great payment options 
  • Quality products
  • Products are affordable
  • Quick delivery
  • Incredible customer service 


  • Limited to only Pan African countries

Jumia Pros

  • Offers hotel and travel bookings
  • Offers food delivery service 
  • Awesome logistics service
  • Has several products on its listings 
  • Great customer service


  • Sellers are subjected to a strict quality control policy
  • Limited to just 14 African countries 
  • The pricing system is slightly higher than Jijis’


Jiji and Jumia are both leading online marketplaces in Africa. In terms of pricing, Jiji is a cheaper option and is also ideal for its extensive product/services categories. Both e-commerce platforms have high-quality products, but Jumia offers trackable delivery services with a good return/refund policy.

Read Next: Is Olist Better Than Jiji?.

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