Cider vs PrettyLittleThing

Should You Choose Cider or PrettyLittleThing?

In the realm of fashion, two prominent names have taken centre stage: Cider and PrettyLittleThing. These two are online fashion brands that offer an array of choices. From trendy clothing to lifestyle essentials, Cider and prettyLittlething presents diverse options that cater to varied tastes. In this article, we will explore their similarities to help you choose the one that suits your style and lifestyle.

Overview of Cider vs PrettyLittleThing

Cider is a global online fashion retailer. The brand is one of the pioneers of ‘Pick A Mood,’ allowing you to shop online based on feelings. Cider only produces a controlled amount of specific styles and products to eliminate over-production and product waste.

Cider Pick a Mood

PrettyLittleThing, on the other hand, is a fashion brand that sells fashion products specifically for women between 16 and 41 years of age. It is headquartered in the United Kingdom and is one of the most renowned online fashion brands for women.

Which Is Better? Cider vs PrettyLittleThing

Products categories

Cider offers a diverse range of products beyond fashion. Its products include both male and female fashionable items, home decor, bedroom & living room products, and pet clothing.

PrettyLittleThing also sells clothing and accessories alongside beauty products. It focuses on providing everything you need to have your own style as a modern girl.


Cider products are slightly costlier because it emphasizes sustainable and ethical production. However, the pricing may vary depending on the brand and the product’s quality.

PTL, on the other hand, offers more budget-friendly options, although this may come at the cost of ethical considerations.

Product Quality

Cider lays a very strong emphasis on high-quality products and often uses sustainable fabrics for its clothing.

However, PrettyLittleThing tends to focus more on trendy designs and affordable fashion. It does not give as much consideration to items’ durability as Cider.

Related: Temu vs Romwe – Product Categories, Pricing, Etc.


Both online fashion brands accept returns. Items must be returned to PrettyLittleThing within 28 days of receipt in an unworn and unwashed condition.

On the contrary, Cider gives a maximum of 14 days from the order delivery date to submit return requests.

Shipping & Delivery

Cider often takes slightly longer to ship orders than Pretty Little Thing due to its commitment to reliable transportation and packaging. It offers both standard and express shipping options.

In contrast, PTL allows you to choose your preferred delivery day up to ten days in advance. The estimated shipping times are based on the purchase date and warehouse processing.

Customer Service

Cider offers a better customer service experience that aligns with its brand ethics than Pretty Little Thing.

Pros and Cons of Cider vs Pretty Little Thing

Cider Pros:

  • It sells both male and female products.
  • You will likely get higher products on Cider.


  • Its pricing is higher.
  • The range of products is limited.

PrettyLittleThing Pros:

  • It’s more budget-friendly.
  • PTL does not only anticipate trends but creates them.


  • PrettyLittleThing’s environment rating is “Not Good Enough.”
  • Items are only specialized and displayed for women.


If you have to choose between Cider and PrettyLittleThing, your decision will likely boil down to your preferences, styles, and values. You should go for PrettyLittleThing if you’re trendy-conscious and looking for budget-friendly options. However, Cider is a better option if you want to make a sustainable fashion statement.

By assessing and considering their differences, you can embrace the lifestyle and fashion that suit your individuality.

Read Next: Temu vs Zaful – 2023 Review.

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