surveymonkey vs qualtrics

SurveyMonkey vs Qualtrics: Which is a Better Survey Platform?

Which company does not need data to grow its business? The deductions you can get from using quality data are overwhelming. With the rising influence of the internet, using online survey software is a great way to get data. It, therefore, begs the question of what software to use between SurveyMonkey vs Qualtrics.

You want an online survey software tool that will match your needs! SurveyMonkey and Qualtrics are in fact very popular, and the need for an assessment of both software is significant. Reading this article will consequently expose you to a SurveyMonkey vs Qualtrics comparison. The comparison will focus on the ease of use, support, features, and pricing.

Let’s get started with an introduction to both software.

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Introduction to SurveyMonkey and Qualtrics

SurveyMonkey is a company that started in 1999 and got founded by Ryan Finley and Chris Finley. You can create surveys, quizzes, and polls with SurveyMonkey. The software company has a focus on delivering value in such a way that one can easily quantify and be familiar with feedbacks. This focus on delivering values happens so that the user can initiate progress coupled with innovation.

Surveymonkey vs qualtrics

Qualtrics seeks to better human experience with its platform. Ryan Smith, Scott M. Smith, Stuart Orgill, and Jared Smith founded the software company in 2002. Qualtrics software platform powers more than one billion surveys every year. With Qualtrics, Businesses can acquire and take steps on various insights that they desire to know.

surveymonkey vs qualtrics

SurveyMonkey Vs Qualtrics

Ease of Use

You wouldn’t want a survey tool that is not user-friendly for both you and your audience.  The survey builder in both SurveyMonkey and Qualtrics has some resemblances.

Getting to navigate the user interface of SurveyMonkey can be relatively easy, especially if you are acquainted with market research tools. From this point of view, the user interface might look disarranged. The beautiful part of SurveyMonkey is that it allows you to check for errors, and you get to see the customization of questions. This customization of questions gives you access to change its wordings.

You can never get it wrong when you need many options using Qualtrics. You can look to connect surveys into a big project using Qualtrics. However, with the multiple options available to meet your needs quickly also lies a challenge. It is not easy to navigate the options effectively without extra support: an expert.


Undermining support can be unsafe for you. In deciding a SurveyMonkey vs Qualtrics comparison, you have to look at how strong or weak their support looks.

SurveyMonkey and Qualtrics support platforms such as web-based, iPhone app, and android app. Both software has various customer support. Users of both platforms can get the support they need on the phone, online, and through a knowledge base.

However, Qualtrics comes with extra customer support over SurveyMonkey, which is the use of video tutorials. It is imperative to note that you will not get help, nor will you get any consultation on custom coding while using Qualtrics support. 


Regarding features, SurveyMonkey is not as powerful as Qualtrics. Qualtrics has more advanced features as it is more suitable for users that collect enormous databases. SurveyMonkey is more suited for businesses that need a lesser database.

Some key features where SurveyMonkey edges Qualtrics are:

  • Collaboration Tools
  • Data Import/Export
  • Email Integration
  • Email Tracking
  • Campaign Scheduling
  • Social Media Integration
  • Third-Party Integration
  • SSL Security
  • Template Management
  • Document Storage
  • Feedback Collection
  • Recurring Tasks
  • Reminders
  • URL Customization
  • Video Support

While some key features that Qualtrics edges SurveyMonkey include:

  • API
  • Ad hoc Analysis
  • Ad hoc Reporting
  • Behavior Tracking
  • Business Analysis
  • Data Connectors
  • Data Visualizations
  • Employee Management
  • HR Management
  • Multi-Channel Communication
  • Multiple User Accounts
  • Goal Setting/Tracking
  • Monitoring
  • Offline Access
  • Predictive Analytics
  • Widgets
  • Workflow Management


To start with, SurveyMonkey has a free plan where users get to use rudimentary tools on the platform without any charges. However, the paid plans pricing structure has two types of plans: Business plans and Personal plans.

For the Business Plans, We have Team:

  • Advantage: it starts at three users and thus goes for $25 per month.
  • Premier: it also goes for $75 monthly and is starting at three users
  • Enterprise: If you want the pricing structure of this, you then have to contact the seller.

For the Personal Plans

  • Premier Annual: it goes for $99 monthly or an annual fee of $1,188
  • Advantage Annual: at $34 monthly or $408 annually, you will get this plan.
  • Standard Monthly: this goes for $35 per month.

Using Qualtrics also comes with a free plan, which is very limited. There is currently no official statement of Qualtrics pricing structure. You, therefore, have to contact the support when you need one. However, some reports put the pricing plans of Qualtrics at $1500 a year, and it also goes as high as $5,000 yearly.

SurveyMonkey vs Qualtrics: Which Should I Choose?

Choosing in the aftermath of SurveyMonkey vs Qualtrics comparison is not one-sided. SurveyMonkey edges better in ease of use, and its pricing is more flexible. However, Qualtrics has more features.

Large businesses and institutions that need extensive data can do well to make use of Qualtrics, while SurveyMonkey works better for market research purposes. You can decide what metric to measure and, consequently, the choice to make.     

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