Ubersuggest vs SEMRush

Ubersuggest vs SEMrush: Which SEO Tool Is Better?

Search engine optimization (SEO) can really prove to be a little tasking, if you don’t use the right tools. This is owing to the works that comes with researching content, keywords, fixing bugs, audit sites, and what have you. To do all of these seamlessly, you need to work with the right tools. And in this post, we’re going to help you make the best choice between Ubersuggest vs SEMRush.

It is highly beneficial to skyrocket your website traffic and improve its ranking of search engine results pages (SERPs) for all its seeming stress. Two of the best tools to use for your SEO is Ubersuggest and SEMrush. But you only need one, yeah?

This article will walk you through a comparison of both SEO tools, such as features, pricing, pros, and cons, to enable you to make the best choice in an Ubersuggest vs SEMrush tussle.

About Ubersuggest

ubersuggest webpage

Ubersuggest is an SEO tool created by Neil Patel to help marketers get better with SEO. The platform is built on Google Keyword Planner and draws its data from there. Ubersuggest is quite a simple tool and very easy to use.

About SEMRush

semrush webpage

SEMRush is a full-fledged SEO tool that does more than just keyword research. The makers refer to it as an “an all-in-one tool suite for improving online visibility and discovering marketing insights”.

READ MORE: Google Search Console vs Google Analytics: Which is More Important?

Ubersuggest Vs SEMRush


Ubersuggest Features

With a wide-ranging list of free options SEO tools, Ubersuggest also has more advanced premium features. Find below some of Ubersuggest’s features that will be very relevant to you.

  • Site audit

In trying to summarize your website or that of your client, site audit is the right tool. Straightforwardly, it gives you the audit of essential things such as Meta descriptions, page speed, title tags, etc. You get a demonstration of an on-page optimization (on-page SEO) score.

  • Keyword suggestions

You obviously want to know the keywords that work wonders for your competitors! You can see simple level keyword decisions such as cost per click, paid difficulty, keyword volume trends, and SEO difficulty using the keyword suggestion tool.

  • SEO analyzer

This tool allows you to get information on the speed capacity of your site on desktop and mobile. It also shows you SEO errors, so you improve on it to increase your ranking.

SEMRush Features

With an array of tools left at your disposal while using SEMRush, it even gives you tools that goes beyond SEO. Some of its features are:

  • Keyword research tool

It has a sophisticated keyword filter feature that makes it stress-free to sort through the keyword insights. With the number exceeding 20 billion in the Keyword Magic Tool, you can get an enormous volume of keyword suggestions and analyze frequently used keywords related to what you search to aim for your SEO.

  • Competitive research

It has a well-made and graphic demonstrating dashboard, which permits you to see a direct competitor’s website. You will get a significant edge over your competition while using this tool, though it involves a basic knowledge of SEO, and beginners have to spend a lot of time on it as it is time-consuming.

SEMRush contains other features such as:

  • Deep backline analysis
  • SEO writing assistant
  • Side-by-side domain comparisons
  • Traffic analytics


For the pricing, you can get most Ubersuggest features free, and if you still want to go ahead with the paid version, which is the pro package, it goes for $10 a month. 

SEMrush has a free version that limits you to just 10 searches per day; upgrading will cost you a subscription fee of $99.95 for the Pro, $199.95 for the Guru, and $399.95 for the business plans per month.

Pros and Cons

For Ubersuggest;

  • The dashboards are straightforward and uncomplicated to use.
  • The pricing features are better than SEMrush. 
  • You have a 7-day free trial to test the PRO plan, unlike SEMrush.
  • You regularly get advancements in its features.

For SEMrush;

  • It is more technical and detailed than Ubersuggest.
  • It has social media analytics, unlike Ubersuggest.
  • It demonstrates Ad exploration and data.
  • Content information and SEO are more than Ubersuggest.

In deciding which is the better product between Ubersuggest vs SEMRush, we see that it isn’t exactly a straightforward question <> answer. While SEMRush has more features, Ubersuggest has better pricing. Hence, choosing a tool here will depend on your preference and needs. Do you want to do basic keyword research or you want something full-fledged?

Good knowledge of SEO dashboards with a full-scale marketing suite will require SEMrush, while an unsophisticated search-marketing tool with a restricted budget will go well with Ubersuggest.

The choice is yours.

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