Which Is Better: Missguided vs Prettylittlething?

Missguided and PrettyLittleThing are both popular UK-based fashion retailers that sell a wide range of women’s clothing and accessories. They are both multinational fashion retailers with a global customer base, and some of their products have even been worn by popular influencers and celebrities.

Since both companies offer similar products with similar practices, it’s a bit hard to tell which is better between these two. Let’s take a look at the features, benefits, and downsides of both brands.

Related: Shein vs Missguided- Where Should I Shop?

Missguided vs PrettyLittleThing


Missguided is owned by Frasers Group (MGL Realisations), one of the UK’s leading multi-channel retailers. Nitin Passi founded it in 2009 to provide trendy and affordable clothing to young women all over the world.

Although Missguided is still solely focused on women’s fashion, its parent company launched Mennace, a menswear brand, in 2017.

PrettyLittleThing is a subsidiary of Boohoo Group Plc. It was founded in 2012 by two brothers (Umar Kamani and Adam Kamani) and is now a fast-fashion giant.

PLT is also a UK-based company, but unlike Missguided, it focuses on teenagers and young adults aged 16 to 24.  It recently launched its children to preteen category- PLT Girl for girls aged 5 to 12.

Product Categories– Missguided vs Prettylittlething?

Missguided offers a wide range of products to its customers, including tall, plus-size, and petite lines, a denim collection, swimwear, nightwear, lingerie, wedding dresses, and more.

PrettyLittleThing also offers similar products- footwear, dresses, casuals, accessories, and beauty products.


Missguided regularly offers discounts of up to 30% off its products. It also has seasonal sales such as Christmas, summer, winter, and autumn sales, and others. So it’s a relatively affordable brand.

While PrettyLittleThing is slightly more expensive than Misguided but has better clothing quality. PrettyLittleThin also has a higher customer satisfaction rating than Misguided, so the extra cost may be worthwhile.

Mobile App

Both Missguided and PrettyLittleThing have user-intuitive mobile apps for both iOS and Android.  You can also use the web version if you don’t want to download the app.


Missguided only offers free shipping to customers in the UK at £4.99 per order. You can also opt for express or next-day delivery, although it cost a little bit more.

Missguided ships globally, however, your shipping fee and delivery speed depend on your country.

PrettyLittleThings offers two shipping options for customers within and outside the UK: standard shipping and express shipping. Standard shipping takes place within 3-5 working days at £3.99 within the UK, and next-day delivery costs £5.99. If you live outside the UK, the standard international shipping fee is £7.99

You can’t get free shipping with PLT unless you have a VIP Royalty Pass and live in the UK. You can sign up for the Royalty Pass for £7.99 for a year; it will save you a lot of money on shipping fees.

 Final Thoughts- Missguided vs PrettyLittleThing

Missguided and PrettyLittleThing are both excellent brands for trendy fashion at affordable prices, especially if you live in the UK. They both ship worldwide, but PrettyLittleThing’s international shipping is cheaper.

Read Next: Shein vs PrettyLittleThing- Which Is Better?

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