Zoom Meeting vs GotoMeeting: Which is the better video conferencing tool?

Zoom Meeting Vs GoToMeeting: Choose a Video Conferencing Tool?

Let’s a close look at two very popular video conferencing powerhouses: Zoom Meeting vs GoToMeeting. Meetings are the lifeblood of any organisation because they allow easy communication and collaboration within teams, clients, etc. Video conferencing tools have made it so much easier for people to communicate over great distances.

There’s no need to constantly travel to find new business opportunities or to be physically present to complete team projects. You can move your business forward with the click of a button on your video conferencing app.

The almost endless options of web conferencing tools have improved the productivity of businesses immensely. The sheer number also makes it harder to decide which software best serves your personal or business needs.

Zoom Meeting vs GoToMeeting

Zoom is a cloud-based video conferencing tool that allows for audio and video calls, meetings, and webinars. It works across a wide variety of devices, including Windows, Mac, Android, Linux, and iOS. It also offers both free and paid solutions with toll-free multi-national numbers available with paid subscriptions. 

Source: Zoom

GoToMeeting is a software created by SaaS provider, LogMeIn, and offers online meeting and video conferencing functionalities. It’s compatible with Windows, Mac, Linux, iOS, and Android, and it also provides toll-free multi-national numbers to join meetings too. There are also both free and paid versions available on the software.

Source: GoToMeeting

As undeniable leaders in online collaboration, Zoom and GoToMeeting each offer impressive features and benefits. Both apps can be easily accessed with the app’s desktop and mobile apps. Participants can even join meetings using only their web browser; although they won’t have access to as many features.

READ MORE: Zoom vs Google Meet: Which Video Conferencing Tool is Best?

Zoom Meeting Vs GoToMeeting: Video Conferencing 

Both Zoom and GoToMeeting offer HD video, multiple video feeds, and multiple types of webcam views. You can view in full screen or a gallery view, where you can see all participants sharing their webcam simultaneously or just one participant.

You can display up to 49 webcams at once with Zoom, while you can display up to 25 with GoToMeeting. These features will be more than sufficient for most businesses.

However, Zoom offers some unique video settings. There is a ‘Touch up my appearance’ feature that applies a softening filter that works in real-time, just like retouching in Photoshop. This is great if you’re in an environment with harsh or unflattering lighting. It also has a virtual background feature that allows you to display a background image on a green screen (or similar) during your meeting.

On the other hand, GoToMeeting offers several rich technical settings that Zoom doesn’t. You can use these settings as a meeting organiser to conveniently optimize your webcam’s visuals.

Although Zoom has its own set of features, GoToMeeting has more advanced options.

Zoom Meeting Vs GoToMeeting: Screen Sharing

Since screen sharing is the crux of online group collaboration, it’s a make-or-break feature in video conferencing software. Zoom and GoToMeeting both offer robust and easy-to-use screen sharing functionality. The two platforms also offer keyboard and mouse sharing by the host and all participants. So no matter who’s sharing their screen, anyone with permission can control it.

Source: Unsplash

That being said, Zoom’s advanced screen sharing features are outstanding. Users can share computer audio during screen sharing (e.g., share a streaming video with your computer’s audio). You can also share just a portion of your screen; it’s useful if you’re trying to focus on something specific on a page.

Other unique Zoom screens sharing features include simultaneous screen sharing among multiple participants, dual monitor screen sharing, and iOS/Android document sharing.

Zoom Meeting Vs GoToMeeting: Web Audio, Dial-In, and Calling Options

Both Zoom and GoToMeeting offer high-quality web audio that makes it easy for meeting attendees to participate using their device’s microphone and speakers without having to dial in over the phone. Testing web audio is a bit easier and faster with Zoom: You can record a sample of yourself speaking into your microphone and play it back before you start the meeting.

When it comes to traditional phone calling options, all GoToMeeting and Zoom plans include dial-in long-distance (toll) conference lines. They also both offer toll-free dialling and a Call Me feature for additional costs. With Call Me, participants don’t have to dial in: Zoom and GoToMeeting do the dialling for them by calling them at the scheduled meeting time.

Zoom’s Call Me feature is only available as part of an add-on audio package that also includes toll-free dialling for an extra fee of $100 per month. This package is only accessible to Pro and Business plan users. GoToMeeting, on the other hand, offers its Call Me to feature at every plan level—and it’s not tied to the toll-free dialling option, which is a separate, additional cost.

Out of both platforms, GoToMeeting has more flexible calling options.

Scheduling Meetings

Both options have a pretty straightforward method of creating meetings.  With GoToMeeting, you schedule the meeting, set whether it is recurring or not, and choose the date and time that the meeting will take place.

You are also able to set your audio preferences and set scheduled meetings to show up on Outlook or your Google Calendar. Zoom has the same process for setting up and scheduling a meeting, but there are a few more preferences that are adjustable in the settings. With Zoom, you can share your scheduled meetings with more calendar solutions than GoToMeeting. There is also more freedom to customize the meeting itself with Zoom, and you can enable a password to be used during the meeting. 

Overall, the UI is also more streamlined and easy to use with Zoom.

Recording and Storage

Zoom’s local recording feature lets you save your meeting recordings in .mp4 (video), .m4a (audio), and .txt (chat) formats to store on your device and this feature is available from its free version with the paid subscriptions allowing for more flexibility. With Zoom Pro, you’ll get 1GB of .mp4 or .m4a cloud recording allowing you to record meetings in the Zoom Cloud, where the file can then be downloaded and/or streamed from a browser.

 In its Business plan and above, Zoom even offers auto-generated cloud transcripts. However, if you need more than 1GB of storage, you’ll have to purchase it as an add-on starting at $40 per month.

GoToMeeting has a clear storage advantage over Zoom as it provides unlimited cloud recordings, transcripts, and storage from its mid-level Pro plan. You can record and share your meetings locally or in the cloud, listen again, and share them. You can also easily search through and share automatic transcripts of your recorded meetings. 

Participant Limit

How large your group is will likely have a huge impact on what your decision would be between  Zoom and GoToMeeting. Zoom Meetings’ free plan allows you to start video calls with up to 100 participants on the free version. Opting for a paid subscription can increase the participant limit up to 1,000.

However, GoToMeeting’s free version supports only three participants. Professional Plan allows you to host up to 150 people, and the Business plan tops off at 250. You can bring that number up to 3,000 if you are willing to pay for an Enterprise subscription (this plan attracts custom pricing so you will need to contact their sales team for rates).

Annotation and Whiteboarding

During an online presentation, it is usually helpful for participants to be able to point to, highlight, circle, and make comments on certain information on the screen for clarity and engagement. Zoom offers annotation and drawing tools that are powerful, fun, and intuitive. Its whiteboarding option makes brainstorming and project planning as seamless as being in a conference room with your team. 

GoToMeeting also offers annotation, co-annotation, and drawing capabilities, but they’re significantly limited compared to Zoom.

Pricing & Plan Features: Zoom

Zoom has four plan options: the free plan and three paid subscriptions. The free plan allows for one licensed user, up to 100 participants in a meeting, and a meeting limit time of 40 minutes. Users who are looking for more advanced features would have to upgrade to the paid-for plans.  

Zoom’s free version comes with unlimited group meetings for up to 40 minutes, unlimited one-on-one meetings with a time limit of 30 minutes per meeting, access to private and group charts, and 3 full-featured Zoom Whiteboards with additional whiteboards making previous ones read-only.

Zoom Pro is advertised on their website as perfect for small teams or groups. It comes with all the features of the free plan including allowing up to 9 licenses per account costing $14.99 a month for each licensed user. Billed annually, Zoom Pro is priced at $149.90 and users get a discount of $29 for annual payments. Zoom Pro also comes with social media streaming, 1GB cloud recording per licensed user, group meetings for up to 30 hours, unlimited full-featured Zoom Whiteboards.

Zoom Business includes all the features on Pro as well as recording transcripts, participants up to 300, managed domains, up to 99 licenses per account. The plan is priced annually at $199.90 per license. 

Zoom Enterprise plan, as the name implies, is marketed to large enterprises. With a price tag of $240 per license every year, the plan allows users to enjoy the benefits of the lower-tiered plans as well as unlimited cloud storage, recording transcripts, and a participant Limit of 500 per meeting. 

 The Business and Enterprise plan comes with a dedicated customer success manager and all paid plans can expand their participant Limit to 1000 for an added fee.

Pricing and Plan Features: GoToMeeting

GoToMeeting offers two pricing tiers – the Professional and the Business plan – with the option of a monthly or annual subscription. The Professional plan costs $12 billed per year or $14 a month, allowing you to host meetings with up to 150 attendees. 

The Business plan costs $16 (billed annually) or $19 every month, allowing you to host meetings with up to 250 participants. The platform offers a 14% discount on an annual payment for the Professional plan and a 16% discount for an annual Business plan. 

GoToMeeting also offers an Enterprise Plan for larger organizations. The Enterprise plan attracts custom pricing as its features are tailor-made to suit your organization’s needs. Users interested in this plan have to contact the sales team for details.

Standout Features

Breakout Rooms

Zoom comes ahead of GoToMeeting with its Breakout Rooms feature that allows you to split your main meeting into up to 50 separate sub-meetings or sessions complete with audio and video. The meeting host(s) can choose to split the participants of the meeting into these separate sessions randomly or manually—and can jump into any of them or switch between sessions at any time. If you anticipate hosting large meetings with the need for breakout sessions, Zoom is a better option.

Smart Meeting Assistant

One very interesting GoToMeeting feature has is the Smart Meeting Assistant, which can automatically transcribe the meeting. This is useful for those unable to attend a meeting or for note-taking purposes.

Zoom or GoToMeeting: Bottom Line

If you’re a small-to-medium-sized business that only needs to accommodate up to 100 participants in meetings, Zoom can provide you with a fully-featured video conferencing solution for a lower price. You could even get it for free. 

On the flip side, if you’re a larger organization that regularly needs to accommodate 150 to 250 attendees and can benefit from unlimited cloud storage and a no-minimum-host requirement, GoToMeeting may end up being the better choice for you.

READ MORE: GoToMeeting vs Gotowebinar Features and Pricing Review

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